‘Avalon is Globus’ fastest-growing brand in India’: Globus CEO

The Globus family of brands is witnessing huge growth for its Avalon Waterways brand for river cruising from the India market. “Avalon Waterways is our fastest-growing brand in the Indian market,” claimed Scott Nisbet, President and CEO, Globus family of brands. He was in India recently who visited Bengaluru and Mumbai to meet and thank the company’s trade partners for another great year. “The numbers are still relatively small but it has massive potential in India. When we ask our past travellers if they are interested in river cruising, 61 per cent of them said yes. We see this as a very good sign and we have developed a number of river cruises that are shorter – not the seven or 14-night cruises but three, four and five-nights which is perfect for those who just want a taste of what a river cruise is like and maybe add something around it to make it a part of a bigger trip. This will be our focus for 2019 and 2020,” Nisbet said.