As a part of its marketing development strategy, the Department of Tourism (DOT), Philippines has recently branded 100 radio cabs in Pune and Ahmedabad. The DOT, Philippines successfully conducted the ‘Visit the Philippines Year (VPA) 2016’ roadshow for its travel trade partners based in the cities of Pune and Ahmedabad on February 22 and 24, respectively. Speaking at the event, Raymond Glen A. Agustin, Chief Tourism Operation Officer, Market Development Group- Russia, India & the Middle East, DOT Philippines, affirmed that India is an important source market for the Philippines with 74, 824 Indians visiting the destination last year, which was a 22.36 per cent year-on-year increase. Overall, the Philippines expect to welcome 100,000 Indian tourists by 2017. VPA 2016 campaign’s aim is to drive excitement among travellers so that they revisit the country in 2016 for more fun and adventure and to garner fabulous memories to cherish.