Anticipating a significant increase in Indian arrivals into the Philippines, the Department of Tourism (DOT), Philippines signed a Memorandum of Agreement with Singapore International Airlines (SIA) on December 12. Through the one-year collaboration, DOT and SIA will undertake joint marketing initiatives that will implement activities to promote the Philippines to the Indian market through social media, familiarisation tours, roadshows, among others.
The agreement was signed by Benito Bengzon Jr., Undersecretary, DOT and Campbell Wilson, Senior Vice President for Sales and Marketing, SIA at the Makati Diamond Residences, Philippines.
“The India market is growing at a very fast rate. In fact, we are expecting to reach 100,000 arrivals by end of 2017. This joint agreement is envisioned to sustain and further strengthen this growth in the coming years,” said Bengzon. He also disclosed that the department is not only looking at the headcount but also with the revenue it would generate.
According to Wilson, this mutually beneficial agreement will pave way for a positive impact on the country’s tourism industry. “We are confident we can increase visitor arrivals; it is an honour to bring our passengers anywhere in the Philippines,” he said.