Tag Archives: Department of Tourism

Kerala continues to focus on its 10-point agenda

Considering the uptick in domestic tourism, the Department of Tourism, Government of Kerala recently organised B2B roadshows in multiple metros including Mumbai. The delegation from Kerala was led by Shine KS, Tourist Information Officer, Department of Tourism, Govt of Kerala and comprised 63 major players from the state’s tourism industry – the highest so far. Explaining the initiatives for 2017, Shine KS said, “The marketing initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that Kerala holds for visitors. The marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world. There has been a remarkable increase in the arrival of tourists within a single year as a result of the various initiatives implemented by the Government. We will continue with our 10-point agenda which was launched in September 2016 under the Green Carpet Initiative which focuses on giving a facelift to select tourist destinations in the state to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences.”

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Philippines brands 135 taxis in Delhi

Optimistic by the increasing number of tourists from India, the Department of Tourism (DOT) Philippines along with Her Excellency, Ma. Teresita C.Daza, Ambassador, Republic of Philippines to India launched 135 branded taxis in New Delhi as part of a promotional campaign. Through it, the country attempts to raise awareness of the lesser known places, as well as the popular cities. Speaking at the launch, the ambassador said, “This is one way of raising awareness about the Philippines as each taxi displays various destinations from the country. We hope to encourage more and more Indian travellers to visit the country. The Philipppines has a lot to offer and its slogan, ‘It’s more fun in the Philippines’ has been very helpful in attracting more tourists.” Additionally, 100 radio cabs were branded in Ahmedabad and Pune earlier this year in an attempt to promote the destination. 2015 recorded a growth of 22.36 per cent over the previous year with 74,824 Indians visiting the country.

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Lakshadweep to re-open Bangaram island on Oct 14

The Union Territory of Lakshadweep has announced that it will re-open one of its island – Bangaram island – for tourists on October 14, 2016. A.M. Hussain, Assistant Director (Tourism), Department of Tourism, Union Territory of Lakshadweep, said, “The highlight for 2016-17 for Lakshadweep is re-launching of Bangaram island resort, which was the flagship of Lakshadweep Tourism till 2010. But after the expiry of the lease period it had gone under a legal battle and after the hearing from High Court of Kerala as well as the Supreme Court, the resort has come back to us.” The resorts at Bangaram and Agatti islands – two popular destinations in Lakshadweep – had been closed for the past couple of years as they were caught in legal battles between the administration and tourism operators.

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Maharashtra Tourism signs MoU with ASI

Department of Tourism, Government of Maharashtra signed a Memorandum of Understanding (MoU) with Archaeological Survey of India, Ministry of Culture, Government of India to have an understanding for smooth execution of various projects for development and creation of tourist facilities and amenities in and around centrally protected monuments/sites in Maharashtra. This is the first MOU the Archaeological Survey of India has signed with any tourism board in India. The MOU was signed by Dr. K.H. Govinda Raj IAS, Managing Director – Maharashtra Tourism Development Corporation and Sharad Sharma, Additional Director General (ASI Delhi) in presence of Dr. Mahesh Sharma, Union Minister Tourism; Jaykumar Jitendrasinh Rawal, Hon’ble Minister of Tourism, Government of Maharashtra; Valsa Nair Singh IAS, Principal Secretary Tourism and Culture, Government of Maharashtra and other officials of Archaeological Survey of India (ASI)Mumbai and Aurangabad Circle. MOU was signed in a meeting at Trident BKC on 23rd August, 2016. Government of Maharashtra shall arrange requisite funds for all the projects from Central Financial Assistance (CFA), State Govt. agencies, Corporate Social Responsibility Fund (CSR) of Private Companies or through Public Private Participation (PPP). ASI shall not have objection for any kind of fund raising by Govt. of Maharashtra. Initially, the tenure of this agreement shall be 10 years. The agreement shall be extended for further period of on mutual consent of the parties mentioned herein. Rawal said, “This is great step to develop infrastructure for the use of tourists in and around centrally protected monuments and sites under jurisdiction of Archaeological Survey of India (ASI) in Maharashtra. As per the policy of PPP declared and promoted by   Govt. of India, Director, Govt. of Maharashtra or MD, MTDC shall explore the possibility of PPP …

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Philippines successfully concludes 4-city roadshow in Mumbai

The Department of Tourism (DoT), Philippines received overwhelming response during its four-city roadshow for the travel trade. The roadshow that commenced from Kolkata on August 8, travelled to Chennai on August 9, Bengaluru on August 10 and finally to Mumbai on August 11. DOT Director, Verna Buensuceso, who was leading a delegation of 16 members from Philippines said, “We had more than 100 agents and operators in each city. Our growth shows that there is a lot of interest from the Indian market for Philippines. In 2015-16, the numbers grew by 22 per cent with a arrivals from India touching 75,000. This makes India the 13th biggest market for us globally.” SanJeet, Tourism Attaché, Philippines Tourism said, “The year 2016 is witnessing a strong start for Philippines Tourism, especially from the India market. We believe in putting our best efforts to make every roadshow more promising than the last one. The Indian travellers’ palate has become experimental and therefore, through our numerous trade initiatives, we envisage the influencers of the Indian travel market to sell the destination more effectively to the end consumers.” The program for the roadshow included presentations by officials of DoT Philippines, DMCs and hotels from the Philippines in addition to Q&A, detailed networking sessions and a special lucky draw for the participants.

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57 countries to attend KTM 2016

The ninth edition of Kerala Travel Mart (KTM) is set to be the biggest and farthest-reaching yet. The biennial event will witness 57 countries besides 20 Indian states during the three-day Mart, which is being organised by the KTM Society in association with the Department of Tourism, Government of Kerala on September 27, World Tourism Day, in Kochi. Ten countries will be represented at the Mart for the first time, with Mexico, Georgia, Japan, China, Chile, Greece, Iran, South Korea, Saudi Arabia and Botswana – markets as diverse as they are distant – all confirmed to participate. The 560 total international delegates registered for KTM 2016 features the biggest-ever contingents from 10 highly-prized traditional markets, including the US, Canada and Australia. Domestic participation too has seen an uptick, buoyed by aggressive marketing campaigns. Some 1,304 Indian buyers will participate this year. “The KTM has always emphasised the consistent identification of quality buyers in ever newer territories as much as retaining participation from conventional markets. With representation from 10 new nations this year, our efforts have borne fruit,” said Abraham George, President, KTM Society. “For KTM 2016, we have extended the prefixed appointment system to registered domestic buyers, which will help the business session be more effective for both the sellers and buyers. The focus is on emphasising quality of interactions,” he added.

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Karnataka launches Bengaluru Tourism Advisory Committee

The Department of Tourism, Government of Karnataka has unveiled the newly formed Bengaluru Tourism Advisory Committee (BTAC) under the chairmanship of Priyank Kharge, Minister for Tourism and IT & BT. The scope of the committee is to provide quick action plans for developing Bengaluru region as a tourist destination by creating Brand Bengaluru, identifying different circuits and trails, offering tourism technologies, drawing a calendar of events, promoting art and culture, attracting PPP projects and engaging in inter-city-cooperation concepts. Understanding the tourism potential of Bengaluru and to brand it as a global city and the most favourable urban tourism destination, BTAC was formed after a month of brainstorming sessions and deliberations. Further the committee will help in positioning the state capital as a well connected holiday destination by involving local talent pool and the effective development of local employment and subsequent revenue generation. The committee will also be responsible in enhancing positive perceptions about the city through engagements with travellers across the world which, in turn, will help drive tourism, thus making Bengaluru a SMART global city. The committee will consist of the top officials in the Tourism Department and also experts from verticals such as heritage, urban, landscape, hospitality, architecture and conservationists who can contribute towards branding Bengaluru. As per the statistics provided by the Kempegowda International Airport Bengaluru (KIAL), the international airport alone received 18 million travellers during 2015. Yet, Bengaluru has not been able to convert these travellers’ figures into tourists. It is estimated that with at least 25% of KIAL travellers spending one day in the city, a minimum revenue of $450 mn per year can be generated.

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Philippines’ 4-city roadshow for trade in August

Buoyed by the success of its roadshow this February, The Department of Tourism (DOT), Philippines is back with yet another four-city roadshow for the travel trade in India during August 2016. The roadshow will commence from Taj Bengal, Kolkata on August 8, The Raintree Hotel Anna Salai, Chennai on August 9, Vivanta By Taj, Bengaluru on August 10 and conclude at The St. Regis Mumbai on August 11. The objective of such B2B sessions is to interact and establish commercial ties with Indian trade in these cities. Representatives from DOT Philippines along with a 20-member delegation will interact with over 400 key travel agents and tour operators, MICE and up-market leisure operators. SanJeet, Tourism Attaché, Philippines Tourism said, “The year 2016 is witnessing a strong start for Philippines Tourism, especially from the India market. We believe in putting our best efforts to make every roadshow more promising than the last one. The Indian travellers’ palate has become experimental and therefore, through our numerous trade initiatives, we envisage the influencers of the Indian travel market to sell the destination more effectively to the end consumers.” The program for the roadshow will include presentations by officials of DOT Philippines, DMCs and hotels from the Philippines in addition to Q&A, detailed networking sessions and a special lucky draw for the participants.

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Odisha Travel Bazaar on the cards

Odisha Tourism is going to organise ‘Odisha Travel Bazaar’ on the lines of the Great Indian Travel Bazaar (GITB) and Kerala Travel Mart (KTM). Dr. R K Pattanayak, Tourist Officer, Department of Tourism, Govt of Odisha, says, “We are still on the verge of finalising this but we are going to have it by the end of this year or next year beginning. We look forward to attract more investments and tourists through the ‘Odisha Travel Bazaar’.” Utpal K Pati, Deputy Director, Department of Tourism, Govt of Odisha, says, “We are expecting travel agents as well as tour operators and 10-15 states and Union Territories to participate in the exhibition.”

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