Thomas Cook India curates MiCE programmes focused on experiential travel

Witnessing a significant increase in demand for experiential travel from the MiCE sector, Thomas Cook (India) has launched a portfolio of unique programmes that deliver engaging experiences across key global destinations. The clear shift from the traditional basic sight-seeing tour plus gala dinner to innovative experiential itineraries has created potential for the MiCE sector. In a strategic initiative to leverage this momentum, the company’s MiCE business has curated a series of cutting-edge MiCE programmes. Thomas Cook’s experiential MiCE portfolio incorporates fascinating long-haul destinations (Iceland, Canada, Japan, Korea, Norway, New Zealand, Australia and USA, etc) and short hauls (like Baku, Kiev, Morocco, Oman), coupled with distinctive elements including the adrenalin rush of Queenstown’s adventure experiences, snow-mobiling in Iceland, rafting in Norway, Formula 1 drives on the Yas Marina circuit, 360 degree helicopter tours, etc. Sightseeing trips are delivered with an exciting twist: via segway in Hungary or Spain, vintage cars in Prague, stretch-limousines in Dubai/Abu Dhabi or helicopters in Canada. Also incorporated are exclusive dining experiences- on a glacier in Canada or a private island in Australia; also decadent spa-wellness programmes and thermal baths in Iceland, Turkey, Jordan, New Zealand and more.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa & Passport Services, Thomas Cook (India) said, “The evolution in the MiCE sector is creating an expanded market of discerning corporates. With experiential travel high on their wishlist, our launch of engaging MiCE experiences was intended to capitalise and build on this significant and growing opportunity.”