Best Western Hotels & Resorts acquires WorldHotels to enhance its portfolio of offerings

Best Western Hotels & Resorts has acquired renowned global hotel brand, WorldHotels representing a collection of approximately 300 unique and special hotels and resorts in premier destinations around the world. The WorldHotels brand will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper upscale and luxury segments. “There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO, Best Western Hotels & Resorts.
WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable e-commerce platform, strong partnerships, award-winning loyalty programme, effective sales and marketing support, global distribution network and powerful revenue engines.
“As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets,”
said Geoff Andrew, CEO, WorldHotels.
In the last year alone, Best Western was named one of the world’s
Most Innovative Companies by Fast Company, expanded its portfolio to 13 dynamic brands reaching new guests in new segments, and won a record number of industry awards and accolades. The acquisition is a testament to Best Western’s commitment to growth, modernisation and continued progression, bolstering the company’s position as a trusted leader in the global hospitality industry.