Category Archives: MOT

In a bid to attract foreign tourists to India during summer, MOT has come up with a campaign to develop destinations that have good weather during this time. Manisha Saxena, DG, MOT, says, “The idea is to dispel the notion that India is too hot in summers, and attract tourists from warmer countries like Middle East, South East Asia and African countries. We hve picked over 50 destinations to actively promote them as tourist attractions.” Efforts are on to develop places like Bir Billing, Kinnaur, Dalhousie and Tirthan in HP, Patnitop in Jammu & Kashmir, Auli in Uttarakhand, Wayanad in Kerala, Thenzawl in Mizoram and Kurseong in West Bengal.

The 2024 edition of the Travel & Tourism Development Index (TTDI) released by World Economic Forum states that India has climbed to the 39th position, while US topped the list. India also ranks the highest in South Asia among the lower-middle-income economies. Earlier, India was ranked 54th in 2021 published index. Covering 119 economies, the TTDI measures the set of factors and policies that enable the sustainable and resilient development of the sector, which in turn contributes to the development of a country.

As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52% more accommodation searches by Europeans for travel to Asia, and 26% more accommodation searches for travel to India.

In order to make India’s tourism offerings more attractive and accessible throughout the year, Manisha Saxena, DG, MOT, GoI, highlighted the ‘Coolcation,’ campaign, aimed at showcasing country’s cooler regions and diversifying the tourist experience beyond the conventional peak seasons,  while challenging misconceptions about India’s climate.

Indian Ministry of Tourism showcases its strength at ATM 2024 with a strong delegation led by Gyan Bhushan, Senior Economic Advisor, MOT and Arun Srivastava, Joint Director, General, MOT. It also launched a campaign to promote India as a holistic destination. More than 55 participants from India including State Tourism, IRCTC, tour operators, hotels, airlines etc are participating in the show.

NS Rathor, Chairman, IATO Western Region, says, “We are facing a lot of problems with the cruise guide rates. We have a lot of international cruise liners coming into Mumbai. For cruise passengers we have to negotiate rates locally with Tourist Guides Association (TOGA). They are asking us to pay 15-20% more than the current rate negotiated with TGFI! We have not yet agreed on that. We have offered them 10%. We will discuss this issue with our members and offer TOGA this rate. We hope they will agree with this.”

Dr Sagnik Chowdhury, Deputy Director General & Regional Director (West & Central), Ministry of Tourism, Govt of India, along with his team made a detailed presentation to members of TAAI Western India in Mumbai on the merits of being an MoT-accredited travel agent and the approval process. Underlining some tweaks in the categories, his team also fielded some questions and challenges from the members. He said, “We also highlighted our certification programme which will go a long way in empowering their staff towards a more solid career in tourism.”

Suman Billa returns to Ministry of Tourism as Additional Secretary in place of Rakesh Verma, who has been appointed as Additional Secretary, Department of Water Resources, River Development u& Ganga Rejuvenation. Billa was the Joint Secretary, Tourism, from 2014 to 2019, after which he joined UNWTO as Director, Technical Cooperation and Silk Road. After this, he was appointed as Principal Secretary, Industries and NORKA, Government of Kerala until the recent move.

With age no barrier, Chinese women are spreading their wings and spending big on travel. They are now taking the driver’s seat in making travel decisions and seeking personalised experiences. We look at some of their travel behaviours and the segments that are taking a lead on this.   Women overtake men According to a 2024 Women’s Travel Consumer Insight Report released by the online travel agency Trip.com Group, average annual per capita travel expenditure for women exceeded that of men by nearly 8% in the past year. The report was based on the analysis of data recorded between Feb 20, 2023 and Feb 20, 2024. The spending power of Chinese women for travel is evident, with significant growth momentum seen in lower-tier markets.   Travelling for festivals Many women are booking flights to celebrate festivals in various parts of the world for that immersive cultural experience and to soak in the local folk customs and festival atmosphere. For example, they are travelling to Nepal for Holi festival, also known as the festival of colors, and Chiangmai in Thailand to join a lantern celebration. This new wave of Chinese women travellers are now travelling to a dozen destinations at home and abroad every year on an average.   Non-business travel They also travel for non-business reasons. The report said that middle-aged women born in the 1970s and 1980s accounted for 62.2% of the female travelers and were by far the main force when it comes to consumption, the report showed. Young women born in the 1990s and 2000s accounted for 28.5% of tourism spending, indicating their emerging potential as consumers. While the older generation born in the 1950s and 1960s …

The 4th edition of Goa International Travel Mart is all set to commence from 3-4 April at Shyama Prasad Mukherjee Indoor Stadium in Goa. It will also be held virtually from 3-9 April. Suneel Anchipaka, Director Tourism, Goa said, “GITM 2024 aims to redefine Goa’s tourism landscape by focusing on regenerative, spiritual, and hinterland tourism, setting new standards for sustainability and inclusivity. Over 250 national and int’l buyers are expected to participate in the event.”