Tag Archives: Ministry of Tourism

Having witnessed close to 60,000 Indian tourists visiting Israel last year, marking a record growth of 31 per cent, Israel Ministry of Tourism office in India is confident of achieving its target of 1 lakh Indian tourist visitors this year. To support the forecasted growth, the Ministry has launched its summer campaign in India to attract the April-June peak holiday season. The advertising campaign incorporates varied media platforms including television, print and digital spaces. The integrated advertising campaign ‘Begin your journey to Israel’ which includes the television commercial (TVC) showcases Israel’s famous cities of Jerusalem and Tel Aviv. Talking about the advertising campaign and investments made in the Indian market, Hassan Madah, Director, Israel Ministry of Tourism – India & Philippines said, “Over the past three years, Israel has recorded a strong double-digit growth in tourist arrivals from India. In 2018 January to March, we have recorded a growth of 15 per cent in Indian arrivals compared to the same period last year. In order to keep this momentum going and to tap into the upcoming summer holiday season, we have launched our advertising campaign. Our campaign highlights the reasons why Indian travellers should choose Israel as their next holiday destination.”  

According to the data released by Ministry of Tourism, Foreign Exchange Earnings (FEEs) during the month of February 2018 were ₹17, 407 crore as compared to ₹15,790 crore in February 2017 and ₹13,661 crore in February 2016. The growth rate in FEEs in February 2018 over February 2017 was 10.2 per cent, compared to the growth of 15.6 per cent in February 2017 over February 2016. The FEEs during the period of January-February 2018 were ₹35,132 crore with a growth of 10.0 per cent, as compared to the FEE of ₹31,925 crore in January-February 2017 with a growth of 16.8 per cent over January- February 2016.

Foreign Tourist Arrivals (FTAs) this February were 10.53 lakh as compared to FTAs of 9.56 lakh in February 2017 and 8.49 lakh in February 2016, according to the latest data released by the Ministry of Tourism. The growth rate in FTAs in February 2018 over February 2017 was 10.1 per cent as compared to 12.7 per cent in February 2017 over February 2016. FTAs during the period January-February 2018 were 21.19 lakh with a growth of 9.2 per cent over the same period of previous year, as compared to the FTAs of 19.40 lakh with a growth of 14.6 per cent in January-February, 2017 over January-February, 2016. The percentage share of FTAs in India during February 2018 among the top 15 source countries was highest from Bangladesh (18.28 per cent) followed by USA (12.40 per cent), UK (11.75 per cent), Canada (4.36 per cent), Russian Federation (4.20 per cent), France (3.24 per cent), Malaysia (3.14 per cent), Germany (3.04 per cent), Sri Lanka (2.89 per cent), China (2.33 per cent), Japan (2.09 per cent), Thailand (1.92 per cent), Afghanistan (1.65 per cent) and Nepal (1.41 per cent).

The Indian delegation led by KJ Alphons, Minister of State (I/C) for Tourism, Government of India, highlighted the country’s tremendous tourism potential at the 52nd ITB Berlin as it kicked off at the Messe Berlin fairgrounds on March 7. Addressing the media, Alphons spoke about the country’s 5000 year-old civilisation, beautiful beaches, backwaters, desserts, coastline, Himalayas, and immense possibilities for millennials who are looking for adventure. The minister also apprised the audience about the growing yoga and ayurveda related activities and centres in the country, exploring the North East and the great potential of religious tourism, with emphasis on Buddhist tourism. “In terms of general numbers, India has done considerably well last year. 2017 was fantastic! We recorded 15.6 per cent, when the global numbers went up by 5 per cent. Our international tourists arrivals were 16.5 million last year. Are we happy with the numbers? No. We have so much to offer and we want to double the numbers in three years or less, double the revenues in three years or less. India’s tourism contributes about 8 per cent to the GDP of India. We have 14 million people employed in the tourism industry,” Alphons said. In terms of domestic tourism, close to 24 million Indians travelled last year. “In 2017, 1.8 million trips were made by Indians within the country and which will go up to 2 million in 2018 and we want this number to increase dramtically, its not just about international arrivals but also Indians visting India,” he said. The minister also stressed on the growing use of new technologies and methodologies in tourism, specially social media. Suman Billa, Joint Secretary, Ministry of Tourism, Government of …

The much-awaited revamped ‘Incredible India’ website, which was announced on World Tourism Day on September 27, 2017, is likely to be launched in the next three weeks, revealed Meenakshi Sharma, Additional Director-General, Ministry of Tourism, Government of India. “We have launched a beta-version of the website recently for trial and are awaiting suggestions. Once that is done, we will be replacing the current website with the new one. The new website is more dynamic and interactive. Also, we will be updating the website after every two months and showcase a new theme.”

TAAI’s limited edition convention in Srinagar has gathered keen interest from the trade. “Within 24 hours of opening registration, we received over 100 forms. Registrations for the TAAI Convention opened on February 19 and more than 200 delegates have already confirmed their participation. The hotels are in huge demand,” confirms Sunil R. Kumar, President, Travel Agents Association of India (TAAI). Set to be held from March 27-30, 2018, the TAAI Convention is being organised in association with the Ministry of Tourism, Jammu & Kashmir with a view to promote a more visible J&K and its outstanding attributes that extensively support tourism and culture.

Air India will get a one-time grant of 750,000 euros from Israel for launching direct flights between New Delhi and Tel Aviv, likely to be rolled out next month. “The conditions of the directive includes a grant of 250,000 euro per weekly flight, up to a total of three weekly flights. It is a one-time grant for an airline opening a new direct route into Tel Aviv (TLV) from a destination that has potential for incoming tourism,” said Lydia Weitzman, a spokesperson for the Ministry of Tourism. Informed sources said that the Indian flag carrier could start its direct flights into Israel from New Delhi on March 20, flying thrice a week on Tuesdays, Thursdays and Sundays. Dubbed a game changer in Israel’s efforts to promote inbound tourism from India, Air India’s direct flight between New Delhi and Tel Aviv would be operating on the shortest route and is expected to bring down significantly the cost of travel between the two countries. “The number of tourists from China to Israel doubled in one year after the start of direct flight by Hainan Airlines. We expect something similar with India,” said Amir Halevi, Director General, Ministry of Tourism, Israel. SOURCE: PTI

‘Bharat Parv’, an event conducted by the Ministry of Tourism has been promoting the rich cultural diversity of India whilst ensuring wider participation of the general public. The event kicked off on January 26 at Red Fort, Delhi as part of the Republic Day 2018 celebrations. Rashmi Verma, Secretary, Ministry of Tourism inaugurated the event. The highlights of the event include display of Republic Day parade tableaux, performances by the Armed Forces Bands, a multi-cuisine food court, craft mela, cultural performances from different regions of the country and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP). The cultural performances include choreographed tribal dances and music as well as performances by cultural troupes from different states. The food court has stalls set up by the states/UTs, National Association of Street Vendors of India (NASVI) showcasing street food from different regions as well as by the Institutes of Hotel Managements and ITDC. The Crafts Mela with 50 stalls showcases the diverse handicrafts of the country, arranged by the State Governments and Ministry of Textiles through the office of the Development Commissioner of Handicrafts.

The Travel Agents Association of India (TAAI) is hosting its much-awaited annual convention from March 27-29, 2018 in Srinagar. The event is being organised in association with the Ministry of Tourism, Jammu & Kashmir with a view to promote a more visible J&K and its outstanding attributes that extensively support tourism and culture. A press conference will be held on the same at The Claridges, New Delhi on January 31. The guests presiding over the event would include Tassaduq Hussain, Minister of Tourism, Jammu & Kashmir; Sarmad Hafeez, IAS, Secretary Tourism, Government of Jammu & Kashmir and Mehmood Ahmad Shah (KAS), Director Tourism, Government of Jammu & Kashmir.

The Ministry of Tourism is set to organise ‘Bharat Parv’ at the Red Fort, Delhi from January 26-31, 2018 as part of Republic Day 2018 celebrations to promote India’s rich cultural diversity and ensure wider participation of the public. The highlights of the event include display of Republic Day parade tableaux, performances by the Armed Forces Bands, a multi-cuisine food court, craft mela, cultural performances from different regions of the country and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP). The cultural performances include choreographed tribal dances and music as well as performances by cultural troupes from different states. The food court will showcase street food from different regions while the craft mela with 50 stalls will display diverse handicrafts of the country. A live ‘Cookery Demonstration Area’ is being set up in the food court to promote cuisines of different states. The Bharat Parv event will be inaugurated at 5.00 pm on January, 26 and would be open for public till 10.00 pm. The event is open for public and entry is free with a valid identity proof.