The 40th edition of PATA Travel Mart 2017 (PTM 2017) kicked off with ‘Travolution Forum Asia: Redefining Travel Experience’ at The Parisian Macao. Dr. Mario Hardy, CEO, PATA, moderated a session on ‘The Importance of Reviews and Personalised Marketing’ at PTM 2017. The Mart will be held in Macao SAR from September 13-15 and is being hosted by the Macao Government Tourism Office (MGTO). PTM mobilises a relevant contingent of travel trade stakeholders from the Asia Pacific region and around the world and provides a first-hand update about the significant developments in Macao. Last PTM in Macao was held in 2010. Langkawi is the venue for PATA Travel Mart 2018 (PTM 2018) with this signature Pacific Asia Travel Association (PATA) event being hosted by Tourism Malaysia and Langkawi Development Authority.